Pepperstone branding

CASE STUDY

Future-proof brand for a leading Australian Forex broker agency that still looks great after 10 years

In 2010 we engaged with an ambitious Australian team of experienced traders with a shared commitment to improve the world of online trading. They were on a mission to improve foreign exchange landscape. They had some ideas on how they could create a better broker experience through automation and technology.

It all started with a frustration by delayed executions and expensive prices they saw an opportunity, created a product, bought it to market and it's been very successful ever since.

We partnered with Pepperstone to create a brand and identity that communicates the core product idea and sets it apart from the competition. A decade ago created brand still lives on and is cherished by the community.

About

Pepperstone brand archetype is the Sage. Brand as a person is an expert, providing useful information and deep knowledge wherever they focus their intellect.
Brand's goal is to empower users to become winners in their set goals.

PEPPERSTONE BRAND ARCHETYPE

Pepperstone brand and identity revolves around a theme - global fin-tech with the agility of a start-up.

The Pepperstone brand user is tech-savvy, ambitious trader, who leverages investment opportunities.

Pepperstone believes in financial revolution, and is here to arm you with everything you need to take on the global markets with confidence.

To create a world of tech-enabled trading where ambitious
traders can embrace the challenge and opportunity of global markets.

PEPPERSTONE MISSION