About us
Strengthen your brand. Outperform competitors.
How we build specialized
fintech agency.
We didn’t set out to build an agency. We set out to build brands with our own hands.
After years leading agencies, designing in studios, and working independently, we realised what we valued most: being close to the work and even closer to the client. That’s why we created Smart by Design—a small, senior-led branding studio with a hands-on approach and zero handoffs.
From the start, we focused on technology. We worked with startups, scale-ups, and global teams across industries. But the more fintech projects we took on, the more we saw the unique pressures of the space—especially the need to build trust through brand.
We saw the difference it made. And we knew this is where we wanted to focus.
In 2020, we committed fully and established a specialised fintech branding studio—partnering with teams navigating high-stakes moments, whether launching, rebranding, or preparing to grow.
From the start, we focused on technology. We worked with startups, scale-ups, and global teams across industries. But the more fintech projects we took on, the more we saw the unique pressures of the space—especially the need to build trust through brand.
We saw the difference it made. And we knew this is where we wanted to focus.
In 2020, we committed fully and established a specialised fintech branding studio—partnering with teams navigating high-stakes moments, whether launching, rebranding, or preparing to grow.
Team
Small team. Senior attention. Real focus.
Aistė Gužaite
Strategy & Design
Senior brand specialist with a focus on strategy and identity design for fintech. Aistė leads every project hands-on—from building new brands to guiding high-stakes rebrands—with depth, clarity, and intent.
Leonard Vasiliauskas
Creative Direction
Creative director with deep experience in digital product, identity systems, and visual strategy. Leonardas brings a sharp, structured approach to branding and rebranding fintech companies at every stage.
What we believe in.
01
In finance, trust is everything.
It’s the currency behind every decision—and it doesn’t start with logic, it starts with a feeling.
02
Messaging must be at the right moment.
Only when trust is established does the message start to resonate—answering the next question: Is this for me?
03
Design earns attention. Brand earns belief.
If your brand feels inconsistent or unclear, they’ll leave. If it feels credible, they’ll keep going.
04
Without trust, nothing else works.
No offer, no message, no funnel can make up for a brand that doesn’t feel right from the start.
05
Trust begins in the first milliseconds.
Long before someone reads your message, their gut is asking: Does this feel safe? Do I trust this?
That’s the level we design for.
Is your brand ready to lead in fintech?
Discover how our branding expertise can elevate your market presence.