Discover why rebranding often triggers strong public reactions, what to expect during the process, and how to navigate customer emotions effectively.

The debut of PayPal's rebrand has caught the attention of many, leading to observations about its visual parallels with Revolut and Wise. While some see this as a natural evolution, others wonder if the brands are starting to look too much alike.

The 2024 PayPal rebrand features bold updates to its logo, wordmark, and overall design, emphasizing a modern, youthful look. This shift positions PayPal as a daily payment solution, competing with fintechs like Revolut.

Ripple, a prominent player in the fintech and crypto sector, has strategically crafted its visual identity to resonate within the evolving landscape of cross-border payments and blockchain technology.

New financial technologies, like mobile banking, peer-to-peer lending platforms, blockchain-based payment systems, and intuitive finance apps are taking over the market. Certain fin-tech products have disrupted the banking industry and paved the way to enter new digital-only payment solutions that had to look and feel different from the financial institutions.

Solana’s branding is a key factor in its success, making it stand out in the highly competitive crypto market. Effective branding differentiates products, signaling to users which ones are trustworthy and valuable.

The first impression of your brand is the most important one, especially if you're a fintech company.

The latest Revolut rebrand features subtle yet effective alterations to the wordmark. Since its major transformation in 2020, the logo has been fine-tuned to reflect a cleaner and more contemporary look.

This article discusses the strategies behind major rebranding efforts in the fintech sector. It explores why companies decide to rebrand, the tactics they use, and the effects these changes have on their market position and identity.

Western Union, a leader in global money transfer and financial services, has undergone a significant rebrand to align with digital trends and broaden its appeal to tech-savvy global consumers.

Ever seen a company change its name or logo and wondered why? This is called rebranding, and it tends to be more than what meets the eye. Rebranding can change a company's direction, reach new people, and stay important in a changing market.

Here are the top 20 fintech companies shaping Australia’s financial landscape in 2024.

Discover the top 20 Singapore fintech brands of 2024, showcasing leaders in digital payments, wealth management, SME financing, and more. These innovative companies are driving financial inclusion and transforming the fintech landscape in Asia.