Building Next Generation Fintech Brands
OUR BRANDING METHOD
3 Steps for Effective Transformation
Rebranding Strategy
Define and refine your brand strategy to align with future market demands.
Brand audit
Rebrand plan
Positioning
Naming
Brand architecture
Visual Transformation
Update your brand’s visual identity to stand out as a modern, lasting brand.
Logo refresh
Logo redesign
Graphic system
Brand identity
Brand guidelines
Digital Optimization
Improve your digital presence for consistent, engaging user experiences.
Social media strategy
Presentation design
Digital product design
Website design
UX/UI
OUR CLIENTS
We guide fintech leaders through transformative rebrand to modernize brand image, engage customers, and lead the market.
Zero
Branding
Zer0, a pioneering digital green bank, needed a bold new identity to reflect their mission of integrating financial services with environmental sustainability. We developed their brand to highlight their innovative approach and commitment to the planet, resulting in a vibrant, impactful identity
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Fyde
Branding
Fyde, a leader in decentralized finance (DeFi), needed a rebrand to showcase their innovative on-chain treasury and asset management solutions. We rebranded them to highlight their technological sophistication and reliability, creating a strong, futuristic identity that positions them as industry leaders.
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Flowdesk
Rebrand
Flowdesk, a leading digital asset market maker, needed a rebrand to reflect their innovative market-making and liquidity management solutions. We rebranded them to highlight their expertise, trustworthiness, and technological advancement, resulting in a sophisticated, modern identity.
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InvoiceNxt
Rebrand
InvoiceNxt, a leader in supply chain financing, needed a rebrand to reflect their innovative fintech solutions. We rebranded them to emphasize their expertise and reliability, resulting in a sleek, professional identity that enhances their market positioning.
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Thomas Murray
Rebrand
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Thomas Murray, a global risk intelligence company, required a rebrand to align with their new strategic position in risk management and cybersecurity. We rebranded them to emphasize their innovation, resilience, and trustworthiness, creating a professional identity that enhances their market presence
Pepperstone
Branding
Pepperstone, a leader in forex trading services, needed a brand that reflected their innovation. We created a future-proof identity that after 10 years still empowers ambitious traders, resulting in a sleek, modern brand that remains impactful.
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Triple-A
Rebrand
Triple-A, specializing in secure crypto to fiat payment solutions, required a brand that reflected their cutting-edge technology. We rebranded them to highlight their innovative and reliable payment solutions, positioning them as a leader in the fintech sector.
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BlackBull
Rebrand
BlackBull, a prominent player in online trading services, needed a modern visual identity. We transformed their outdated branding to highlight their innovative trading solutions and market leadership, creating a bold, flexible identity that resonates across all platforms.
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PORTFOLIO
Fintech Case Studies
Neo banks or Challenger banks look and feel different from the traditional financial institutions. Why?

In this article, we will cover the key differentiating factors of fintech products such as what problems are they solving, differentiating identity and design, brand messaging, and user experience goals. Brand case studies of Monzo, Wise, eToro, and Nubank will show how these points tie together into a successful fin-tech product and what actionable steps to take in order to create a successful fin-tech brand.
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WHAT IS FINTECH BRANDING
The anatomy of a winning fintech brand
New financial technologies are taking over the market. They have a loyal following and vocal brand advocates, but what makes them different from other financial institutions and other fintech products?
BRANDING IMPACT
Build Trust, Boost Revenue, and Stand Out
Strategic branding establishes trust instantly
Effective branding differentiates you from the competition
33%
Strategic branding can increase revenue by 33%
Rebranding addresses initial issues, paving the way for growth.
FINTECH BLOG
Discover Insights on Fintech Branding
Why Rebrands Spark Big Reactions: What to Expect and Why It Happens
Discover why rebranding often triggers strong public reactions, what to expect during the process, and how to navigate customer emotions effectively.
Fintech Branding Trends: Comparing PayPal’s New Rebrand with Revolut and Wise
The debut of PayPal's rebrand has caught the attention of many, leading to observations about its visual parallels with Revolut and Wise. While some see this as a natural evolution, others wonder if the brands are starting to look too much alike.
PayPal Rebrand Audit 2024
The 2024 PayPal rebrand features bold updates to its logo, wordmark, and overall design, emphasizing a modern, youthful look. This shift positions PayPal as a daily payment solution, competing with fintechs like Revolut.
Ripple Brand Audit: Why Their Brand Stands Out as Fintech’s Safest Bet
Ripple, a prominent player in the fintech and crypto sector, has strategically crafted its visual identity to resonate within the evolving landscape of cross-border payments and blockchain technology.
Solana - A great example of crypto branding
Solana’s branding is a key factor in its success, making it stand out in the highly competitive crypto market. Effective branding differentiates products, signaling to users which ones are trustworthy and valuable.
Revolut’s Brand Refresh: Subtle Changes, Big Impact in Fintech
The latest Revolut rebrand features subtle yet effective alterations to the wordmark. Since its major transformation in 2020, the logo has been fine-tuned to reflect a cleaner and more contemporary look.
Transformative Fintech Rebrands: Strategies and Success Stories
This article discusses the strategies behind major rebranding efforts in the fintech sector. It explores why companies decide to rebrand, the tactics they use, and the effects these changes have on their market position and identity.
Western Union Rebrand Breakdown
Western Union, a leader in global money transfer and financial services, has undergone a significant rebrand to align with digital trends and broaden its appeal to tech-savvy global consumers.
What is a Rebrand?
Ever seen a company change its name or logo and wondered why? This is called rebranding, and it tends to be more than what meets the eye. Rebranding can change a company's direction, reach new people, and stay important in a changing market.
Top 20 Australia Fintech Brands
Here are the top 20 fintech companies shaping Australia’s financial landscape in 2024.
Top 20 Singapore Fintech Brands
Discover the top 20 Singapore fintech brands of 2024, showcasing leaders in digital payments, wealth management, SME financing, and more. These innovative companies are driving financial inclusion and transforming the fintech landscape in Asia.
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