Zero
Branding
Branding
Zer0, a pioneering digital green bank, needed a bold new identity to reflect their mission of integrating financial services with environmental sustainability. We developed their brand to highlight their innovative approach and commitment to the planet, resulting in a vibrant, impactful identity
Fyde
Branding
Branding
Fyde, a leader in decentralized finance (DeFi), needed a rebrand to showcase their innovative on-chain treasury and asset management solutions. We rebranded them to highlight their technological sophistication and reliability, creating a strong, futuristic identity that positions them as industry leaders.
Flowdesk
Rebrand
Rebrand
Flowdesk, a leading digital asset market maker, needed a rebrand to reflect their innovative market-making and liquidity management solutions. We rebranded them to highlight their expertise, trustworthiness, and technological advancement, resulting in a sophisticated, modern identity.
InvoiceNxt
Rebrand
Rebrand
InvoiceNxt, a leader in supply chain financing, needed a rebrand to reflect their innovative fintech solutions. We rebranded them to emphasize their expertise and reliability, resulting in a sleek, professional identity that enhances their market positioning.
Thomas Murray
Rebrand
Rebrand
Thomas Murray, a global risk intelligence company, required a rebrand to align with their new strategic position in risk management and cybersecurity. We rebranded them to emphasize their innovation, resilience, and trustworthiness, creating a professional identity that enhances their market presence
Case Studies
BlackBull
Rebrand
Rebrand
BlackBull, a prominent player in online trading services, needed a modern visual identity. We transformed their outdated branding to highlight their innovative trading solutions and market leadership, creating a bold, flexible identity that resonates across all platforms.
For fintech leaders facing the challenge of rebranding, we provide the guidance needed to rebrand confidently, drive growth, and secure a strong future for their brand.
Rebranding Strategy
Define a clear, future-focused brand strategy.
Visual Transformation
Refresh your brand’s look to make a lasting impression.
Brand Rollout
Launch the new brand consistently across all channels.
Fintech Branding Insights
Strategies and Trends Behind Fintech’s Strongest Brands
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Neo banks or Challenger banks look and feel different from the traditional financial institutions. Why?
In this article, we will cover the key differentiating factors of fintech products such as what problems are they solving, differentiating identity and design, brand messaging, and user experience goals. Brand case studies of Monzo, Wise, eToro, and Nubank will show how these points tie together into a successful fin-tech product and what actionable steps to take in order to create a successful fin-tech brand.
In this article, we will cover the key differentiating factors of fintech products such as what problems are they solving, differentiating identity and design, brand messaging, and user experience goals. Brand case studies of Monzo, Wise, eToro, and Nubank will show how these points tie together into a successful fin-tech product and what actionable steps to take in order to create a successful fin-tech brand.
WHAT IS FINTECH BRANDING
The Anatomy of a Winning Fintech Brand
New financial technologies are taking over the market. They have a loyal following and vocal brand advocates, but what makes them different from other financial institutions and other fintech products?
