We help fintech teams launch future changing brands

Branding gives fin-tech the edge, and creates an immediate visual and emotional connection.

Design Logo & Identity Design

• logo design
• identity design
• brand guidelines

• packaging design
• merchandise
• presentations

Leverage Brand Strategy, Brand Identity and Messaging to create impactful digital experiences for your audience.

Create Digital Experiences

• landing page design
• social media strategy

• ux/ui
• web design

Brand clarity starts with strategy. Discover core principles of the brand: vision, values, personality, tone of voice.

Give Brand Clarity

• naming
• competitive analysis
• brand positioning

• personas
• brand voice
• messaging

WHAT WE DO FOR FIN-TECH PRODUCTS

WHAT IS FINTECH BRANDING

New financial technologies are taking over the market. They have a loyal following and vocal brand advocates, but what makes them different from other financial institutions and other fin-tech products?

Neo banks or Challenger banks look and feel different from the traditional financial institutions. Why?

In this article, we will cover the key differentiating factors of fin-tech products such as what problems are they solving, differentiating identity and design, brand messaging, and user experience goals. Brand case studies of Monzo, TransferGo, eToro, and Nubank will show how these points tie together into a successful fin-tech product and what actionable steps to take in order to create a successful fin-tech brand.

The anatomy of a winning fin-tech brand

CASE STUDIES

Stand out brand & idenitity for a new hero challenger bank

Zeroes

Future-proof brand for a leading Australian Forex broker agency that still looks great after 10 years

Pepperstone

Unique brand & identity for crypto currency exchange site

Vertobase

THINGS WE BELIEVE IN

We believe in fin-tech teams that create future changing products to help people live prosperous life with the help of innovation and technology, wealth management, equal opportunities, & finance education.

We believe in industry-changing products

We believe it all starts with a good problem. We stand behind teams that aim to change industry by solving problems and creating purpose-driven products.

We believe in purpose-driven teams

We believe that every design decision has to be smart, intentional, and add value to the overall brand equity. The more meaningful your brand is to your audience, the easier it is for your brand to do its job— inform and inspire to take action.

We believe in smart design choices

We believe that there is no universal product for everyone. Your product needs to be a perfect match between your business needs and goals and your users.

Building the best Brand for the User

Schedule a free 30 minute brand consultation with us

SMART BY DESIGN TEAM

Founder & Art Director
Founder & Brand Strategist
Leonard
Aiste

PROUD TO HAVE WORKED WITH

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