Vertobase branding

Brand and identity for crypto exchange site allowing to quickly and securely exchange crypto and fiat currencies.

Vertobase is crypto exchange site allowing to quickly and securely exchange crypto and fiat currencies.

We worked closely on developing Vertobase brand. During the exploration stage, our goal was to find a shape that feels dynamic, moving and symbolizing exchange. We started with more literal metaphors such as arrows, but then moved towards an abstract direction, showcasing blockchain and V letter shape.
With the full branding, we decided to communicate Vertobase values — quick, intelligent, modern.
At smart by design, we developed a strategy, logo design, and identity materials to help Vertobase launch the new voice, reflecting the innovative work they do.brand.

To make a brand stand out from the competition, the goal was to create signature identity that perfectly represents Vertobase brand ideals: QUICK, INTELLIGENT, MODERN.

QUICK, INTELLIGENT, MODERN

A logo is not a brand. It's only one part of the branding experience.

A full brand experience incorporates every interaction with user that differentiates the business from another.
Starting from brand discovery sessions, to logo design process that encapsulated key brand attributes, and finalizing with brand identity and digital experience, we helped Vertobase connect with their target users visually.

Vertobase brand inspires change, and aims to transform problems into opportunities.