CASE STUDY
BlackBull Rebrand
BlackBull is a financial services company offering online trading services, including Forex, CFDs, and commodities trading.
About
We worked with BlackBull to rebrand to a more streamlined and modern brand identity that reflects the company's growth and evolution in the fintech sector. A key focus of the rebrand was shortening the name from BlackBull Markets to BlackBull. The previous branding faced challenges such as an outdated visual identity and a lack of alignment with the company's innovative fintech approach. It did not effectively convey the comprehensive range of services offered, resulting in a market perception that didn't fully capture BlackBull's strengths and capabilities. The rebranding aimed to enhance brand recognition, align the brand image with its advanced trading solutions, appeal to a broader global audience, and reinforce the company's market position while emphasizing its commitment to providing top-tier financial services.
Our Role:
-> Brand Discovery
-> Visual Rebrand
-> Identity System
-> Iconography System
-> Brand Guidelines
-> Brand Discovery
-> Visual Rebrand
-> Identity System
-> Iconography System
-> Brand Guidelines
Logo Redesign
The new BlackBull logo cleverly combines two bull horns to form the letter ‘B’, symbolizing the equilibrium between expertise and ambition in the financial industry. This design reflects the brand’s strength and forward-thinking approach. The primary colors are black and white, with blue as an accent color representing trust, stability, and innovation. Additional colors include red for power, green for growth, and purple for luxury, ensuring a visually appealing and versatile palette. Multiple design concepts were explored, with stakeholder input guiding the final choice. The focus was on creating a logo that is simple, bold, and flexible enough for various applications, ensuring it is memorable and impactful.
Graphic System
The graphic system includes dynamic elements like the Bull Horn graphic and Horn Pattern, representing BlackBull’s strength, reliability, and innovative spirit. These elements add depth and sophistication to the brand’s visual communications. Designed to be versatile and consistent across both digital and print media, the graphic system ensures a cohesive visual identity. The graphic system was crafted to maintain visual interest and adaptability in different contexts.
We created dynamic and flexible digital graphics to enhance BlackBull’s online presence. These visuals were crafted to support the brand’s identity and make a strong impact in the digital space. The digital graphics feature bold and flexible designs that visually represent BlackBull’s role in the fintech market. They are designed to be impactful and adaptable, supporting the brand’s identity across various digital platforms. The graphics enhance BlackBull’s online presence, making the brand more visually engaging and recognizable in the digital world.
We created dynamic and flexible digital graphics to enhance BlackBull’s online presence. These visuals were crafted to support the brand’s identity and make a strong impact in the digital space. The digital graphics feature bold and flexible designs that visually represent BlackBull’s role in the fintech market. They are designed to be impactful and adaptable, supporting the brand’s identity across various digital platforms. The graphics enhance BlackBull’s online presence, making the brand more visually engaging and recognizable in the digital world.
Brand Guidelines
The brand guidelines include detailed instructions on logo usage, color palette, typography, and the graphic system. These guidelines ensure that all brand elements are applied consistently across all communications. Established comprehensive guidelines to ensure the consistent application of the new visual identity across all platforms. This consistency helps maintain a cohesive brand image, reinforcing BlackBull’s identity and values.
