FINTECH REBRANDING METHOD
Pepperstone Branding
Future-proof brand for a leading Australian Forex broker agency that still looks great after 10 years.
About
Our Role:
-> Brand Discovery
-> Visual Brand Creation
-> Identity System
-> Brand Guidelines
-> Brand Discovery
-> Visual Brand Creation
-> Identity System
-> Brand Guidelines
In 2010, Pepperstone engaged with us to create a brand and identity that would communicate their core product ideas and set them apart from the competition. They aimed to improve the online trading landscape by addressing issues like delayed executions and expensive prices, leveraging automation and technology to create a better broker experience.
Brand Design
The brand design, established in 2010, features a modern, sleek aesthetic that symbolizes Pepperstone's commitment to innovation and expertise. The color palette includes dark blue for trust and reliability, red for energy and action, and white for clarity and precision. This design has proven to be timeless, effectively maintaining its relevance and appeal over the years. Multiple design concepts were explored, with the final choice reflecting stakeholder input and brand values.
Identity Concept
Pepperstone brand and identity revolves around a theme - global fin-tech with the agility of a start-up.
The Pepperstone brand user is tech-savvy, ambitious trader, who leverages investment opportunities.
Pepperstone believes in financial revolution, and is here to arm you with everything you need to take on the global markets with confidence.
The Pepperstone brand user is tech-savvy, ambitious trader, who leverages investment opportunities.
Pepperstone believes in financial revolution, and is here to arm you with everything you need to take on the global markets with confidence.
