Flowdesk - crypto market maker rebranding

Trading and liquidity infrastructure for the digital asset ecosystem

We had the pleasure to work with Flowdesk - a fintech company based in France that offers fully managed market-making and digital asset management solutions.

Flowdesk financially empowers projects and companies by leveraging created infrastructure algorithms to offer 10x reduced costs compared to the competition.

Flowdesk team reached out to us looking to rebrand and we had 2 creative challenges:
‣ As with fintech solutions, the new brand needs to establish trust and credibility quickly;
‣ Need to position the brand as the advanced market-maker and digital asset management solution.

Through the market audit, brand strategy, and creative research we identified that target audience is tired of ultra-modern, crypto-style visuals. So for this reason we had to strike a great balance between the identity of a classic financial institution, fintech innovation, and a startup.

The new Flowdesk logo design and brand system visually communicate the volatility surface of the implied crypto market. Though this concept looks abstract to some, it is clearly understood by the target audience.

The new Flowdesk brand and identity system visually communicate the volatility surface of the implied crypto market.

BRAND CONCEPT

Our challenge was to design a new Flowdesk logo that:

• Conveys trust and credibility

• Communicates about fintech, feature themes of flow and fluidity, volatility, growth, data stream, blockchain.

• Feels reliable and innovative solution in an uncertain crypto world

Flowdesk financially empower projects and companies by leveraging created infrastructure and algorithms to offer 10x reduced costs

FLOWDESK MISSION