FINTECH REBRANDING METHOD
Thomas Murray Rebrand
Brand identity for a financial services leader specializing in innovative risk management and data distribution technology.

About
Thomas Murray is a key player in the financial services sector, specializing in providing technology applications for risk management and data distribution. With over 20 years of experience, Thomas Murray supports some of the world's largest financial institutions through innovative technology solutions. The company required a full rebrand to align with its new strategic position and demonstrate its capabilities and ambitions in the fintech and regtech sectors. The previous branding did not reflect the company's innovation, resilience, and trustworthiness. The rebranding goals were to modernize the brand identity, enhance market perception, and retain existing customers while attracting new ones.

Our Role:
-> Brand Discovery
-> Visual Rebrand
-> Identity System
-> Brand Guidelines
-> Social Media Direction
-> Collateral
-> Web Design
-> UX/UI System
-> Iconography System
Logo Redesign
The new logo features an infinite loop, symbolizing continuous evolution and dedication to technological innovation. The geometric design balances boldness and minimalism, and the changing color gradient represents adaptability. The color palette includes modern blue, neon green, and steel pink, conveying boldness, trustworthiness, and innovation. Multiple design concepts were explored, with the final choice reflecting stakeholder input and brand values.
Graphic System
The graphic system represents the seamless integration of risk management and data solutions. Designed for clarity and impact across digital and print platforms, the system includes variations in gradients and greyscale for different applications. We enhanced Thomas Murray’s online presence with visually compelling and adaptable graphics, ensuring consistent and impactful brand representation online.
Web Design and UI/UX
The web design and UX/UI system were developed to provide a seamless and intuitive user experience. The website features a modern, clean design with easy navigation, ensuring users can access information and tools efficiently. The UI/UX system incorporates Thomas Murray's new brand elements, creating a cohesive and engaging digital environment that enhances user interaction and satisfaction.
Brand Guidelines
The comprehensive guide covers logo usage, color palette, typography, and iconography. These guidelines ensure the uniform application of the brand identity across all materials, maintaining a recognizable and professional look.