Zero Branding
Brand identity for a pioneering digital green bank, dedicated to enabling a carbon-positive lifestyle through innovative and sustainable financial solutions.
Our Role
⎯ Brand Discovery
⎯ Visual Rebrand
⎯ Visual Rebrand
⎯ Brand Discovery
⎯ Visual Rebrand
⎯ Visual Rebrand
About
Zer0 needed a bold new brand to reflect its mission of integrating financial services with environmental sustainability. Unlike traditional banks, Zer0 ensures that customers' money contributes to achieving net-zero emissions. The goal was to create a brand that would appeal to environmentally conscious consumers while emphasizing innovation and trust in fintech.
Brand Development
The Zer0 logo features a bold “Z" that symbolizes transformation, evolution, and the new era of banking. The abstract design is vibrant and dynamic, representing Zer0's energy and commitment to making an impact. The logo was created using a geometric approach with balanced circles and rectangles at precise angles, ensuring a structured and harmonious look.
Graphic System
Zer0’s graphic system consists of dynamic elements designed to enhance visual recognition and create a cohesive brand experience across various platforms. The bold elements and brand patterns are used strategically to maintain consistency and visual impact. The brand colors, including Rich Blue, Selective Yellow, True Red, and Magic Green, convey Zer0’s innovative and ambitious spirit.
Web design
The web design were developed to provide an intuitive and engaging user experience. The website features a modern design with easy navigation, helping users understand how their financial activities can contribute to sustainability. The UX/UI system integrates Zer0's brand elements, creating a cohesive and visually appealing digital environment.
Brand Guidelines
The web design were developed to provide an intuitive and engaging user experience. The website features a modern design with easy navigation, helping users understand how their financial activities can contribute to sustainability. The UX/UI system integrates Zer0's brand elements, creating a cohesive and visually appealing digital environment.
Check next case
Fyde
rebrand
Industry
DeFi treasury
Market
UK, London
Scope
Brand Discovery, Visual Rebrand, Identity System, Brand Guidelines, Web Design, UX/UI System
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