In the highly competitive and rapidly evolving crypto industry, having a strong brand is crucial. However, it is equally important for brands to stay current and maintain an up-to-date identity that resonates with their audience. To achieve this, some crypto companies undertake brand refreshes, as Solana recently did. A brand refresh ensures that the company remains relevant and continues to capture the attention of its target market.
This article will analyze Solana’s brand, focusing on what their rebranding and brand refresh have updated to enhance their market position.