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FINTECH BLOG

Top 20 Dubai fintech brands 2025

Aiste Guzaite

Published January 15, 2025

Dubai’s and the UAE’s fintech sector is rapidly growing, driven by government support, progressive regulations, and a tech-savvy population. In 2025, the industry is expanding in digital payments, BNPL services, investment platforms, and blockchain solutions. Initiatives like the Dubai International Financial Centre (DIFC) and Abu Dhabi Global Market (ADGM) have attracted both startups and global players.

However, the ecosystem still focuses heavily on local markets, posing challenges for foreign fintechs without local partnerships. Dubai leads fintech innovation, while Abu Dhabi strengthens digital finance, positioning the UAE as a regional leader in financial technology.

Here are the top 20 fintech companies shaping Dubai’s and the UAE’s financial landscape in 2025, along with their founding dates, industries, and audiences they serve:

1. Tabby

Founding Date: 2019
Industry: Buy Now, Pay Later (BNPL)
Description: Provides consumers with the option to make purchases and pay later in interest-free installments.
Target Audience: Retail consumers and merchants
Website: https://tabby.ai

2. YallaCompare

Founding Date: 2011
Industry: Financial Comparison Platform
Description: Offers a platform for comparing and purchasing various financial products, including insurance and credit cards.
Target Audience: Consumers seeking financial products
Website: https://yallacompare.com

3. Beehive

Founding Date: 2014
Industry: Peer-to-Peer Lending
Description: Connects SMEs seeking finance with investors, facilitating peer-to-peer lending.
Target Audience: Small and Medium-sized Enterprises (SMEs) and investors
Website: https://www.beehive.ae

4. Sarwa

Founding Date: 2017
Industry: Investment Platform
Description: Provides automated investment advisory services, offering diversified portfolios to investors.
Target Audience: Individual investors
Website: https://www.sarwa.co

5. NOW Money

Founding Date: 2016
Industry: Digital Banking
Description: Offers digital accounts and remittance services to low-income migrant workers in the GCC.
Target Audience: Migrant workers
Website: https://nowmoney.me

6. Ziina

Founding Date: 2020
Industry: Peer-to-Peer Payments
Description: Provides a peer-to-peer payment application for users in the Middle East, simplifying money transfers.
Target Audience: General consumers
Website: https://www.ziina.com

7. PayBy

Founding Date: 2020
Industry: Digital Payments
Description: Offers a comprehensive suite of digital payment solutions for consumers and merchants.
Target Audience: Consumers and businesses
Website: https://www.payby.com

8. Mamo Pay

Founding Date: 2019
Industry: Digital Wallet
Description: Provides a digital wallet enabling users to send, receive, and request money with ease.
Target Audience: General consumers
Website: https://www.mamopay.com

9. Prypco

Founding Date: 2022
Industry: Real Estate Fintech
Description: PRYPCO is a Dubai-based fintech company specializing in real estate investments, mortgage facilitation, and UAE Golden Visa services. Its platform, PRYPCO Blocks, enables fractional property ownership, allowing investors to access Dubai’s real estate market with investments starting from AED 2,000.
Target Audience: Individual investors, expatriates, and international investors seeking affordable entry into Dubai’s real estate market.
Website: https://prypco.com

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10. BitOasis

Founding Date: 2015
Industry: Cryptocurrency Exchange
Description: A cryptocurrency exchange platform facilitating the buying and selling of digital assets in the Middle East.
Target Audience: Cryptocurrency traders and investors
Website: https://bitoasis.net

11. Ajar

Founding Date: 2016
Industry: Property Management Fintech
Description: Offers a cloud-based platform for property management and rent collection, streamlining payments between tenants and landlords.
Target Audience: Property managers, landlords, and tenants
Website: https://www.ajar.ae

12. Huspy

Founding Date: 2020
Industry: PropTech / Mortgage Solutions
Description: Huspy is a Dubai-based proptech company that simplifies the home financing process through its digital platform. It offers seamless, paperless mortgage solutions by connecting homebuyers with lenders and real estate agents, making property purchases faster and more accessible.
Target Audience: Homebuyers, property investors, and real estate agents in the UAE and Spain.
Website: https://huspy.com

13. Baraka

Founding Date: 2021
Industry: Investment Platform
Description: Offers commission-free stock trading and financial literacy tools for retail investors in the Middle East.
Target Audience: Retail investors and millennials
Website: https://www.getbaraka.com

14. Cashew Payments

Founding Date: 2019
Industry: Buy Now, Pay Later (BNPL)
Description: Provides BNPL solutions allowing consumers to split purchases into interest-free installments.
Target Audience: Retail consumers and merchants
Website: https://www.cashewpayments.com

15. Hubpay

Founding Date: 2019
Industry: Digital Wallet & Payments

Description: Hubpay is a UAE-based global payments platform empowering businesses and expats with seamless solutions for cross-border transactions. We’re the UAE’s first regulated payment gateway for card, bank transfer, and crypto payments (powered by Aquanow).

Target Audience: Expatriates and migrant workers
Website: https://wearehubpay.com

16. Lean Technologies

Founding Date: 2019
Industry: Open Banking / API Infrastructure
Description: Offers API solutions that enable fintechs and financial institutions to access customer bank data securely.
Target Audience: Fintech startups and financial service providers
Website: https://www.leantech.me

17. InvestSky

Founding Date: 2021
Industry: Investment Platform
Description: A social investing platform offering commission-free trading and financial education for retail investors in the MENA region.
Target Audience: Retail investors and millennials
Website: https://investsky.com

18. Foloosi

Founding Date: 2018
Industry: Digital Payments
Description: Provides a payment gateway and solutions for businesses to accept cashless payments via QR codes and links.
Target Audience: Small and medium-sized businesses (SMEs)
Website: https://www.foloosi.com

19. Alaan

Founding Date: 2021
Industry: Expense Management
Description: A spend management platform offering corporate cards and real-time expense tracking for businesses.
Target Audience: SMEs and startups
Website: https://alaan.com

20. NymCard

Founding Date: 2018
Industry: Embedded Finance & Payments
Description: A Banking-as-a-Service (BaaS) platform that helps fintechs launch and scale card programs across the MENA region.
Target Audience: Fintech startups and financial service providers
Website: https://www.nymcard.com

These companies represent a diverse array of services within the fintech industry in UAE, catering to a wide range of consumer and business needs.

Conclusion

Dubai and the UAE’s fintech landscape is evolving rapidly, driven by innovation, supportive regulations, and strong government initiatives. The top 20 companies highlight a diverse industry spanning digital payments, BNPL services, investment platforms, and blockchain solutions. These firms are not only transforming the local financial ecosystem but are also positioning the UAE as a regional fintech powerhouse with growing global influence. As the sector continues to expand, the UAE is poised to make significant advancements in financial accessibility, efficiency, and innovation, solidifying its role as a leader in fintech.

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