FINTECH BLOG
Top 20 Dubai fintech brands 2025
Aiste Guzaite
Published January 15, 2025
Dubai’s and the UAE’s fintech sector is rapidly growing, driven by government support, progressive regulations, and a tech-savvy population. In 2025, the industry is expanding in digital payments, BNPL services, investment platforms, and blockchain solutions. Initiatives like the Dubai International Financial Centre (DIFC) and Abu Dhabi Global Market (ADGM) have attracted both startups and global players.
However, the ecosystem still focuses heavily on local markets, posing challenges for foreign fintechs without local partnerships. Dubai leads fintech innovation, while Abu Dhabi strengthens digital finance, positioning the UAE as a regional leader in financial technology.
Here are the top 20 fintech companies shaping Dubai’s and the UAE’s financial landscape in 2025, along with their founding dates, industries, and audiences they serve:
However, the ecosystem still focuses heavily on local markets, posing challenges for foreign fintechs without local partnerships. Dubai leads fintech innovation, while Abu Dhabi strengthens digital finance, positioning the UAE as a regional leader in financial technology.
Here are the top 20 fintech companies shaping Dubai’s and the UAE’s financial landscape in 2025, along with their founding dates, industries, and audiences they serve:
1. Tabby
- Founding Date: 2019
- Industry: Buy Now, Pay Later (BNPL)
- Description: Provides consumers with the option to make purchases and pay later in interest-free installments.
- Target Audience: Retail consumers and merchants
- Website: https://tabby.ai
2. YallaCompare
- Founding Date: 2011
- Industry: Financial Comparison Platform
- Description: Offers a platform for comparing and purchasing various financial products, including insurance and credit cards.
- Target Audience: Consumers seeking financial products
- Website: https://yallacompare.com
3. Beehive
- Founding Date: 2014
- Industry: Peer-to-Peer Lending
- Description: Connects SMEs seeking finance with investors, facilitating peer-to-peer lending.
- Target Audience: Small and Medium-sized Enterprises (SMEs) and investors
- Website: https://www.beehive.ae
4. Sarwa
- Founding Date: 2017
- Industry: Investment Platform
- Description: Provides automated investment advisory services, offering diversified portfolios to investors.
- Target Audience: Individual investors
- Website: https://www.sarwa.co
5. NOW Money
- Founding Date: 2016
- Industry: Digital Banking
- Description: Offers digital accounts and remittance services to low-income migrant workers in the GCC.
- Target Audience: Migrant workers
- Website: https://nowmoney.me
6. Ziina
- Founding Date: 2020
- Industry: Peer-to-Peer Payments
- Description: Provides a peer-to-peer payment application for users in the Middle East, simplifying money transfers.
- Target Audience: General consumers
- Website: https://www.ziina.com
7. PayBy
- Founding Date: 2020
- Industry: Digital Payments
- Description: Offers a comprehensive suite of digital payment solutions for consumers and merchants.
- Target Audience: Consumers and businesses
- Website: https://www.payby.com
8. Mamo Pay
- Founding Date: 2019
- Industry: Digital Wallet
- Description: Provides a digital wallet enabling users to send, receive, and request money with ease.
- Target Audience: General consumers
- Website: https://www.mamopay.com
9. Prypco
- Founding Date: 2022
- Industry: Real Estate Fintech
- Description: PRYPCO is a Dubai-based fintech company specializing in real estate investments, mortgage facilitation, and UAE Golden Visa services. Its platform, PRYPCO Blocks, enables fractional property ownership, allowing investors to access Dubai’s real estate market with investments starting from AED 2,000.
- Target Audience: Individual investors, expatriates, and international investors seeking affordable entry into Dubai’s real estate market.
- Website: https://prypco.com
10. BitOasis
- Founding Date: 2015
- Industry: Cryptocurrency Exchange
- Description: A cryptocurrency exchange platform facilitating the buying and selling of digital assets in the Middle East.
- Target Audience: Cryptocurrency traders and investors
- Website: https://bitoasis.net
11. Ajar
- Founding Date: 2016
- Industry: Property Management Fintech
- Description: Offers a cloud-based platform for property management and rent collection, streamlining payments between tenants and landlords.
- Target Audience: Property managers, landlords, and tenants
- Website: https://www.ajar.ae
12. Huspy
- Founding Date: 2020
- Industry: PropTech / Mortgage Solutions
- Description: Huspy is a Dubai-based proptech company that simplifies the home financing process through its digital platform. It offers seamless, paperless mortgage solutions by connecting homebuyers with lenders and real estate agents, making property purchases faster and more accessible.
- Target Audience: Homebuyers, property investors, and real estate agents in the UAE and Spain.
- Website: https://huspy.com
13. Baraka
- Founding Date: 2021
- Industry: Investment Platform
- Description: Offers commission-free stock trading and financial literacy tools for retail investors in the Middle East.
- Target Audience: Retail investors and millennials
- Website: https://www.getbaraka.com
14. Cashew Payments
- Founding Date: 2019
- Industry: Buy Now, Pay Later (BNPL)
- Description: Provides BNPL solutions allowing consumers to split purchases into interest-free installments.
- Target Audience: Retail consumers and merchants
- Website: https://www.cashewpayments.com
15. HubPay
- Founding Date: 2019
- Industry: Digital Wallet & Payments
- Description: Provides digital wallet solutions and remittance services for the Middle East and South Asia, focusing on low-cost money transfers.
- Target Audience: Expatriates and migrant workers
- Website: https://hubpay.ae
16. Lean Technologies
- Founding Date: 2019
- Industry: Open Banking / API Infrastructure
- Description: Offers API solutions that enable fintechs and financial institutions to access customer bank data securely.
- Target Audience: Fintech startups and financial service providers
- Website: https://www.leantech.me
17. InvestSky
- Founding Date: 2021
- Industry: Investment Platform
- Description: A social investing platform offering commission-free trading and financial education for retail investors in the MENA region.
- Target Audience: Retail investors and millennials
- Website: https://investsky.com
18. Foloosi
- Founding Date: 2018
- Industry: Digital Payments
- Description: Provides a payment gateway and solutions for businesses to accept cashless payments via QR codes and links.
- Target Audience: Small and medium-sized businesses (SMEs)
- Website: https://www.foloosi.com
19. Alaan
- Founding Date: 2021
- Industry: Expense Management
- Description: A spend management platform offering corporate cards and real-time expense tracking for businesses.
- Target Audience: SMEs and startups
- Website: https://alaan.com
20. NymCard
- Founding Date: 2018
- Industry: Embedded Finance & Payments
- Description: A Banking-as-a-Service (BaaS) platform that helps fintechs launch and scale card programs across the MENA region.
- Target Audience: Fintech startups and financial service providers
- Website: https://www.nymcard.com
These companies represent a diverse array of services within the fintech industry in UAE, catering to a wide range of consumer and business needs.
Conclusion
Dubai and the UAE’s fintech landscape is evolving rapidly, driven by innovation, supportive regulations, and strong government initiatives. The top 20 companies highlight a diverse industry spanning digital payments, BNPL services, investment platforms, and blockchain solutions. These firms are not only transforming the local financial ecosystem but are also positioning the UAE as a regional fintech powerhouse with growing global influence. As the sector continues to expand, the UAE is poised to make significant advancements in financial accessibility, efficiency, and innovation, solidifying its role as a leader in fintech.
Conclusion
Dubai and the UAE’s fintech landscape is evolving rapidly, driven by innovation, supportive regulations, and strong government initiatives. The top 20 companies highlight a diverse industry spanning digital payments, BNPL services, investment platforms, and blockchain solutions. These firms are not only transforming the local financial ecosystem but are also positioning the UAE as a regional fintech powerhouse with growing global influence. As the sector continues to expand, the UAE is poised to make significant advancements in financial accessibility, efficiency, and innovation, solidifying its role as a leader in fintech.
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